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Benefits

Midas Benefits

Midas Franchise Benefits

Company Strengths
Midas is a globally respected brand represented by more than 2500 locations worldwide and is one of the most recognized names in auto repair.  We have earned a reputation for quality and reliability.  A dedication to building consumer trust combined with our rich heritage of growth, innovation and achievement differentiates us from the rest in the automotive aftermarket.

Automotive Aftermarket Opportunity
Midas participates in the segment of the repair industry known as the Installed Parts & Labor Market, which represents a $124 Billion potential market for Midas as illustrated here*. Midas is focused on these categories and we place special emphasis on key retail initiatives that will capture new fleet and maintenance service business.   

U.S. Installed Parts and Labor opportunity graph

Competitive Advantages
Favorable vehicle trends show more cars on the road and older cars in use, while Do-It-Yourself consumers continue to be challenged by the technical requirements of today’s vehicles.  Midas services are a perfect fit for today’s car owner who is looking for both quality and convenience.

  • Lifetime Guarantees**
  • Rated #1 brand name in Auto Repair & Maintenance Services***
  • Strategic alliances for parts distribution to North American Midas locations
  • Shop Management software and point of sale applications
  • A large franchisee network in both the United States and Canada
  • North America-wide retail programs like tires and fleet account management

* MEMA (Motor Equipment Manufacturing Association) 2005.
** You can review the details of Midas’ guarantees at your local Midas shop.
*** According to Entrepreneur Magazine – 2007.


Midas Franchise