Own a Midas Franchise, and Add Your Achievements to Our Timeline
2 0 0 5 - 2 0 0 7
Click here for the latest news and information regarding Midas. 2 0 0 4 - Midas creates new Mission and Vision Statements designed around new business objectives
- New national advertising campaign emphasizes our Mission: To become our customer's most trusted professional and first choice
- Midas launches key retail initiatives for tire sales and fleet capabilities
- New European Alliance Partner strengthens commitment to international expansion
2 0 0 3 - New Executive leadership team established
- Focus going forward is on franchising
- New leadership redefines business objectives
- Midas exits parts distribution business
2 0 0 1 - Midas increases company owned shop network
- Mini-warehouse roll out improves product distribution capacity
2 0 0 0 - Presenting the "New Midas"
- Dynamic new image roll-out
- Expanded product line
- Launch of new ad campaign
- Supply chain initiatives
- New training programs
1 9 9 9 - Midas injects $32 million into 2,100 American and Canadian units to upgrade shops and introduce a dynamic new image
- New multi-year agreement calls for Visteon Automotive Systems to be the exclusive supplier to Midas for a full line of climate-control products for domestic and import cars and light trucks
1 9 9 8 - Midas is now a freestanding, publicly traded corporation
- In a strategic alliance with Magneti Marelli, S.p.A., Midas Europe becomes a member of the Fiat Group. The agreement calls for the sale of Midas interests in Europe, a continuing licensing fee to Midas, and future cooperation on development and expansion of the Midas program worldwide
- Batteries are added to the line of Midas products, which now include a wide variety of maintenance services
1 9 9 6 - Maintenance products are added to the Midas product line
1 9 9 5 - The international expansion of Midas continues. Midas now has a presence in Canada, Europe, Mexico, Central and South America, Australia, New Zealand, and the Middle East
- Midas manufactures six million mufflers and more than doubles the market share of our closest competitor
- Midas shops perform 2.6 million brake jobs
1 9 9 3 - Oil filters are added to the Midas product line
1 9 8 8 - Computerized suspension alignment service is introduced by Midas
1 9 8 6 - Midas opens its 2,000th shop
1 9 7 9 - Midas introduces brake service through national TV advertising
- 1,000th Midas shop in the United States is opened
1 9 7 8 - For the first time, Midas offers its lifetime muffler warranty for foreign cars
1 9 7 4 - Midas Institute of Technology (M.I.T.) opens in Palatine, Illinois
1 9 7 2 - Midas is acquired by IC Industries, Inc., now the Whitman Corporation
1 9 6 1 - Midas opens its first shop in Canada
1 9 6 0 - Shock absorbers are added to our muffler line
1 9 5 7 - 100th Midas shop is opened
1 9 5 6 - Nate H. Sherman founds Midas and introduces famous muffler warranty "for as long as you own your car"
- Hugh Landrum opens first Midas Muffler Shop in Macon, Georgia
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