What Makes Midas an Iconic Auto Repair Franchise?
Learn about Midas and its more than 1,000 auto repair franchises throughout the United States
Midas is an iconic brand that has been part of American car culture since the 1950s. In 2014, we were again named Entrepreneur magazine’s top-rated auto repair franchise, and we have more than 1,000 shops in the United States and more than 2,000 worldwide. Our franchise owners provide total car care, and together they serve thousands of customers every day.
We’ve evolved a lot over the years. We started in 1956 by selling the best muffler on the market and offering a lifetime warranty. Our excellent products, services, and warranties helped us build a strong reputation as an auto repair shop that stands behind the quality of its work. That reputation has continued as we have expanded into total car care, and it’s a major reason why our median franchises had average revenue of $620,760 in 2013, as outlined in our 2014 Franchise Disclosure Document. That is 33% higher than the industry average for a general repair garage according to the Automotive Aftermarket Industry Association. The Midas name brings in customers, and Midas systems help you serve them in a way that keeps them coming back.
The market for general automotive repair was $37 billion in 2013, according to estimates by the AAIA. The AAIA expects that number to grow to $39.8 billion by 2016. To put that in perspective, that means the average licensed driver in the United States will spend about $200 annually on auto repairs and maintenance.
Midas is one of America’s original franchise systems
We started franchising in the 1950s, and have been evolving ever since. In 1956, Midas changed the American landscape by creating free-standing auto repair garages. We continue to lead both the automotive and the franchise industries. Within the automotive industry, we helped develop standards of service that brought transparency to customers about which repairs were urgently needed, which ones were recommended, and which ones could wait for the future. Those standards — The Midas Way of treating customers — led to a better customer experience and a better industry. We also pioneered the idea of offering exceptional support to franchisees. When you become part of Midas, you get more than a great brand. You get a great team that consists of consultants and sales coaches who can help you analyze your business and find ways to bring in more revenue, resulting in more pleasure from owning your business.
New vigor for a great brand
Midas auto repair franchises are locally owned by independent franchisees. The Midas brand is owned by parent company TBC Corporation, which purchased the franchise system in 2012. TBC saw Midas as an elite brand that it could help grow by offering even more support, access to additional service lines (such as tires), and through strong national advertising campaigns.
Midas already has seen tire sales spike since TBC became our parent company, and an advertising campaign, launched in 2013, has driven an increase in overall sales throughout the system. The national ad campaign, paired with local marketing, is introducing a new generation of customers to Midas.
Ready for startup costs, financial performance data and a lot of details?
If you are ready to learn more about the Midas franchise opportunity, click the “learn more” button below or use the navigation on the right side of the page for answers to specific questions. Midas is expanding nationwide by helping existing franchisees open new stores and helping new franchisees get started. To learn even more, download our free franchise report to start a conversation. We look forward to hearing from you!